There’s something we noticed—there’s been a size revolution in the apparel industry but men have been somewhat left out of the conversation. So, we decided to change that. BRIC offers elevated essentials fitted to individual body types that also express individual style.
We’re more than “big and tall”, we’re better and tailored. We’re changing the industry to help men feel confident in what they wear. Less, “These sleeves are too short” or “My torso is too long for this.” And more fits that actually fit.
Our mission is to understand, serve, and inspire men who have been neglected for so long by pre-existing fashion retailers.
Sweaters are one of the hardest clothing items for men to find the right fit in, so we are launching BRIC with nine unique sizes across men’s different body types
Our core focus is on elevating the wardrobe of men who do not fit “traditional” sizes by serving them with premium essentials they can be proud to wear, everywhere.
Meet our founder
When you are 6’7”, you see the world differently (literally, I have a different view from up here). All my life, I have struggled to find elevated essentials that are fashionable, premium and accessible. This frustration led me to hate the act of shopping, however I love fashion and being stylish.
Most brands, in their well-meaning attempt to be inclusive of sizing, end up focusing on one body type— “BIG AND TALL.” That eliminates a good number of consumers like myself and it created a world of limitation when it comes to body acceptance.
This got my brains spinning: What about guys who are just tall but not big? What about the big guys who are not stereotypically tall? What about guys who put style first? Maybe it would do more social good to take out the labels and just focus on being size and style inclusive overall? That’s why I launched BRIC— to help men like myself feel confident in their shopping experience. To introduce unique new sizes to the market that actually represents all of us.
So here we are!
Would love to hear from you.